Combining an interview with founder and CEO, Maz Jadallah, the paper includes his comments that should provide a resounding recommendation for using blogging as a lead generation tool for premium financial products:
Jadallah: Hiring a PR firm turned out to be a disaster for us. They simply did not perform well. The important point here is what does a startup do when they have zero/limited budget for marketing. Answer: blog, blog, blog, use word of mouth, run affiliate programs, cold call reporters, try to get content syndicated on third party sites!!
AlphaClone, LLC: Launching an Investment Services Business in the
Midst of a Financial Crisis (Undergraduate Journal)